Developing products is not an engineering performance, neither is it a marketing performance. Product development is about the search for added value, e.g. a positive balance of the user perception of the new performances versus undesired effects. Indeed, customer perceived value has earned a central place in our developments.

developed an integrated methodology in the 80's, based on its industrial heritage and space based zero defect design techniques. Product development is a challenging process. applies a specific approach in order to avoid continuous reworks and prevent insufficient added value. In fact both lead to failure.

This process is fuelled with a multi disciplinary team covering the following areas:

• Industrial design
• Electronics and software
• Mechanical engineering
• System engineering
• Applied physics and math’s